To have a successful eCommerce business, sellers need to be aware of their products’ gross margin and store profitability so that they can control costs, allocate advertising and promotions appropriately, and prevent unwanted surprises. The business goal for a specific eCommerce channel like Amazon may not necessarily be to maximize profitability. In fact, for many Amazon sellers, the primary objective
Customer feedback – through both Product Reviews and Seller Ratings – provides insights to help eCommerce sellers understand their products’ strengths and weaknesses, inspire new products, and improve their shopper experience. Customers’ 5-star ratings and written reviews will influence sales on the Amazon marketplace. Products with 4-star or better ratings outperform products with less than 4 stars, and items with
Product reviews drive eCommerce sales. HINGE GLOBAL’s listing quality audit data shows that the number of product reviews has the biggest impact on sales ranking (more than any other product detail element). On Amazon, product reviews have a flywheel effect – the review count and the review rating will impact a product’s sales and revenue, which in turn will drive
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Amazon has released a new set of Customer Experience Metrics on
Today, Amazon recommends having 6 images and one video for
To have a successful eCommerce business, sellers need to be aware of their products’ gross margin and store profitability so that they can control costs, allocate advertising and promotions appropriately, and prevent unwanted surprises. The business goal for a specific eCommerce channel like Amazon may not necessarily be to maximize profitability. In fact, for many Amazon sellers, the primary objective
Customer feedback – through both Product Reviews and Seller Ratings – provides insights to help eCommerce sellers understand their products’ strengths and weaknesses, inspire new products, and improve their shopper experience. Customers’ 5-star ratings and written reviews will influence sales on the Amazon marketplace. Products with 4-star or better ratings outperform products with less than 4 stars, and items with
Product reviews drive eCommerce sales. HINGE GLOBAL’s listing quality audit data shows that the number of product reviews has the biggest impact on sales ranking (more than any other product detail element). On Amazon, product reviews have a flywheel effect – the review count and the review rating will impact a product’s sales and revenue, which in turn will drive
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