Today, Amazon recommends having 6 images and one video for product listings, but HINGE GLOBAL’s product database shows that 65% of listings on Amazon have fewer than 5 static images, with the average listing only having 3 images.
Amazon is in the process of rolling out a new feature where all the product images appear in a carousel viewable from the search page. Once this functionality is widely available, it will mean that ALL images will help drive Click-Through-Rates (CTR). This, in turn, will mean that lifestyle images, images showing product in-use, and beauty shots will influence sales even more than they do today. Importantly, infographics (also known as feature/benefit tiles or marketing tiles, where there are text or icon overlays to communicate product benefits, features, and dimensions) will also drive CTR.
Ensuring that your eCommerce business has eye-catching images does not have to be a big investment. TurnKey Content – our partnership with Salsify, means that this digital content can be used across ALL your retail online channels, not just for Amazon, but Walmart.com, Petsmart, Office Depot, Staples, Home Depot, Shopify, Wayfair, and more.
