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Your company may be considering building an internal staff to oversee your eCommerce business. However, the cost of partnering with HINGE GLOBAL will be less than the cost of hiring a single mid-level individual. We provide flexibility so that you can tap into our talent, tools, and technology in whatever way best fits your business needs.
Scroll through the options below and click on the services that you’re interested in. Once you submit your selected services via the form below, we’ll reach out to give you more details.

Fred Killingsworth, CEO Explains the Challenges of E-commerce and how HINGE GLOBAL can help. from Hinge Global on Vimeo.

EXPEDITED CROSS-CHANNEL SERVICES

STRATEGIC CONSULTING

COPYWRITING, SEO AND DESIGN

CHANNEL MANAGEMENT

ADVERTISING PPC

DATA ANALYTICS

EXPEDITED CROSS-CHANNEL SERVICES

HINGE GLOBAL can help set up your e-commerce across multiple marketplace platforms. We can also help upload your digital content across multiple sites to help you build a consistent omni-channel presence.

FAST TRACK PACKAGE

HINGE GLOBAL can get you selling on Amazon FBM, Jet.com, or Shopify within 14 days.

HINGE CONTENT ACCELERATOR

HINGE Content Accelerator enables brands to leverage HINGE GLOBAL's Salsify instance to upload rich media to your e-commerce retail sites. E-commerce sites covered include: Walmart.com, Target.com, Shopify, Lowes.com, Petco.com, Petsmart.com, and Amazon.com.

HINGE GLOBAL can help set up your e-commerce across multiple marketplace platforms. We can also help upload your digital content across multiple sites to help you build a consistent omni-channel presence.

STRATEGIC CONSULTING

We provide holistic go-to-market strategy and business planning for vendors, sellers, and hybrid models. We prescribe a plan tailored to your business, reflecting your catalog of products, the category, and competitive set.

BUSINESS LAUNCH PLAN

  • Determine white space opportunities in your categor2
  • Develop detailed assortment and pricing recommendations
  • Forecasted 3-year revenue, unit volume, and Profit & Loss

MARKET SIZE & CATEGORY LANDSCAPE ASSESSMENT

  • Assess market size by category on Amazon, Walmart.com, and/or Shopify
  • Identify top competitors across segments and their average prices

COPYWRITING, SEO AND DESIGN

Our copywriting team uses relevant keywords to write product listings for on-trend, accurate, search-optimized content to maximize impressions and conversions (SEO). Our graphic designers combine e-commerce best practices with industry-leading design tailored to your brand voice to create sales-driving enhanced content (A+ content), product lifestyle images, and storefronts.

SOCIAL MEDIA DIGITAL CONTENT

  • Creation of content to support special events, including: Cyber Monday, Black Friday, Prime Day, holidays, seasons, and client-specific key dates

VIDEO - GENERAL

  • Creation of real footage with audio included if preferred

VIDEO - BACKGROUND MOTION GRAPHIC

  • Creation of a graphic that is similar to a GIF. This graphic is a looping, no audio graphic that is a maximum of 20 seconds showcasing up to 6 products

VIDEO - PRODUCT MOTION GRAPHIC

  • Creation of product motion graphic utilized to showcase a single product by including stills and focused messaging

PRODUCT LISTING DESCRIPTIONS AND KEYWORDS

  • Optimize product descriptions and bullet points, leveraging keywords in front and back-end

PRODUCT IMAGERY

  • Create custom product imagery for listing, showing product in-use, lifestyle shots, beauty shots that are all optimized for mobile and desktop

PRODUCT PHOTOGRAPHY

  • Create clear and well-defined product photographs that are optimized for mobile and desktop that can be leveraged on all e-commerce platforms

AMAZON STOREFRONT

  • Incorporate premium in-store experience using a custom brand destination on Amazon
  • Inclusive of build, graphic design, and copywriting

ENHANCED CONTENT CREATION

  • Design A+ Content for Amazon, Rich Media for Target.com, Enhanced Content for Walmart.com
  • Inclusive of build, graphic design, and copywriting
  • Develop brand content strategy and design for compelling creative that supports brand strategy, implementing best practices for mobile and desktop

CHANNEL MANAGEMENT

Our Channel Management includes a strategic operations team executing the day-to-day tasks needed for a successful e-commerce business. HINGE GLOBAL acts as an extension of your brand, providing end-to-end synchronized solutions.

SOCIAL MEDIA DIGITAL CONTENT

  • Manage recovery case to receive all potential reimbursements
  • Expedite process on behalf of your brand

ACCOUNT REINSTATEMENT

  • Work to reinstate after an account has been suspended
  • Partner with your team to create processes to prevent reoccurrence

DEMAND PLANNING

  • Weekly coverage calculation to minimize out-of-stocks while also reducing the amount of storage fees
  • Analysis reflects sales velocity, aged and excess units, receiving and manufacturing turn time, marketing and seasonality

ASSORTMENT STRATEGY

  • Analyze competitive environment on Amazon to determine how to win the buy box, and assess cost analysis
  • Demand planning and inventory recommendations

BRAND REGISTRY

  • Brand registry enrollment, trademark attorney partnership, and Amazon case management
  • Transparency and Project Zero enrollment to help manage counterfeit products

CATEGORY APPROVAL

  • Specific categories require additional Amazon approval – our team can help accelerate approval times by up to two months

PLATFORM CONSULTING

  • Margin analysis to determine the optimal platform based on product category, dimensions, shipping costs, and other fees

ACCOUNT SET-UP

  • Correctly set up an account on appropriate platform to ensure accuracy
  • Tax set up, expedited identify verification, expedited approval to sell
  • Account set up by as little as one week

ADVERTISING PPC

HINGE GLOBAL oversees high-performing advertising campaigns to achieve the greatest return on investment across Amazon, Walmart, Target.com and others. HINGE GLOBAL is a certified Amazon advertising agency and can create and manage your Amazon DSP campaigns for you at significant savings relative to AMG.

MARKETPLACE PPC CAMPAIGN CREATION & STRATEGY

  • Develop marketplace on-platform campaign strategies and create ads tailored to your brand (e.g., on Amazon, Walmart.com, other)
  • Sponsored Brands and Display Ad campaigns included within the advertising mix to drive impressions and retargeting efforts

MARKETPLACE ON-PLATFORM PAID SEARCH BID OPTIMIZATION

  • Leverage industry-leading machine learning technology to augment campaign-wide bid optimization
  • Keyword bids are evaluated and adjusted as needed on an hourly basis across all Sponsored campaigns to deliver meaningful KPIs

DEMAND PLANNING

  • Weekly coverage calculation to minimize out-of-stocks while also reducing the amount of storage fees
  • Analysis reflects sales velocity, aged and excess units, receiving and manufacturing turn time, marketing and seasonality

ASSORTMENT STRATEGY

  • Analyze competitive environment on Amazon to determine how to win the buy box, and assess cost analysis
  • Demand planning and inventory recommendations

ADVERTISING KEYWORD REFINEMENT

  • New keywords are mined and existing targets are refined on a weekly basis across campaigns
  • Negative targets are initiated to eliminate wasted ad spend

ADVERTISING BUDGET MANAGEMENT

  • Campaign budgets and ad spending for Amazon marketing, Walmart.com media, and other platform advertising are evaluated and adjusted on a daily, weekly and monthly cadence

DATA ANALYTICS

Through a combination of proprietary tools and marketplace analysis, we continuously inform and advise clients on everything from the competitive landscape to trending search terms. We offer a variety of reports along with real-time daily dashboards to cover all your needs.

WEEKLY PERFORMANCE TRACKING

  • Sales Dollars, Unit Sales, Ad Spending, Return on Ad Spending, Traffic Metrics
  • Brand, Parent, and Child-level details trended over time

VIDEO - GENERAL

  • Creation of real footage with audio included if preferred

THIRD-PARTY (3P) SELLER MONITORING

  • Weekly or daily tracking report enables registered brand owners to take action on unauthorized sellers
  • Minimum advertised price (MAP) compliance tracking also available
  • Creation of violation cases through brand registry to have sellers removed

PRODUCT DETAIL PAGE LISTING QUALITY AUDIT

  • Automated assessment of the Amazon product detail page for every ASIN including: product title, description, number of bullets, average rating, number of reviews, advertising, and category ranking, number of sellers
  • Can also track the winner of Buy Box (point in time)

COFFEE CATEGORY SCOREBOARD (AMAZON COFFEE BRAND SHARE)

Simple-to-use tool that shows weekly and monthly competitive brand share data from US Amazon for over 1,100 coffee brands and over 10,000 SKUs. The data covers four coffee segments: Single-Serve Capsules & Pods, Ground Coffee, Whole Bean Coffee, and Instant Coffee.
The measures tracked include Revenue Share, Revenue, Unit Share, Unit Volume, number of SKUs, average price per unit, and average revenue per SKU. Results are available at the segment, brand, and individual product level.
SUBMIT YOUR SELECTED SERVICES TO LEARN HOW WE CAN HELP YOUR ECOMMERCE BUSINESS GROW!
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HINGE AXIS
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E-commerce / Amazon Expert Services

For other eCommerce support or expert services, please visit hingeglobal.com or contact us at contact@hingeaxis.com
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