Sales on Amazon are rising, but the competition is fierce and there are new product entrants every week. To win in this highly competitive arena, you need to keep tabs on your competitors and track new players.
Amazon is growing by double-digits across most categories, and new brand entrants are evolving extremely quickly. We recommend that any Amazon seller should subscribe to the Hinge Axis Brand Share Tracking in order to keep track of what is happening in this dynamic environment, and gauge your performance relative to your competition.
The measures tracked include Dollar Sales, Dollar Share, Unit Volume, Unit Share, number of SKUs, average price per unit, and average revenue per SKU. Results are available at the category, brand and individual product level. Data is updated weekly and available trended over 12 months.